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Amherst Media Presents Big Bucks Selling Your Photography by Cliff Hollenbeck in its 4th Edition

Buffalo, NY (PRWEB) April 16, 2008 -- There's more to going into business than hanging up a sign and propping open the front door. According to author Cliff Hollenbeck, quality products, good business sense, strong marketing strategies, and the right attitude are also needed to make it in the photo industry.

Big Bucks Selling Your Photography ( offers the solid advice to get the necessary funding, attract clients, stay out of legal trouble, and rake in the dough. Learn how to create a sound business plan that will appeal to lenders; how and when to apply for copyrights for images; what is covered in the typical model release; how to set and collect fair rates; how to reach out to potential stock markets (and how to find an agency that can make doing just that a little easier); what type of images they'll buy, and much more. "Photographers will discover what it takes to create a portfolio that really speaks to potential clients," and how to sell themselves and their images. Because the government requires a cut of the earnings, learn just what is required at tax time, how to determine what qualifies as a tax deduction, and how to deal with audits.

Chock full with over twenty forms to copy for business use, and featuring plenty of practical tips and resources that will keep the business moving in the right direction, this book will inspire all to achieve artistic and financial goals. This fourth edition provides all of the wit and wisdom Hollenbeck is known for, making complex subjects like legal responsibility, taxes, and marketing anything but dull. Featuring new discussions on how digital technology impacts the creative and marketing sides of this business, this book truly is the key to making it in this industry. Buy It Here (


This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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