Shots Photography

Adorama Camera Enters Twelfth Week of "100 in 100" Photography Tips Series

This week, 100 in 100 will show visitors how to: decide between small-capacity or large-capacity memory cards, why it's important to use a lens hood and a UV filter; how boosting saturation in their camera can improve color; and the proper way to hold a camera to avoid shaky photos.

In addition, two product-oriented tips will appear: Five Compact Camera Buying Tips, and an overview of new lenses introduced this year. "2007 was an exciting year for DSLR owners because so many innovative new lenses were introduced," notes 100 in 100 editor Mason Resnick. "The innovations can benefit users at all levels, from first-time DSLR owners to professional photographers."

Last week, visitors learned: the benefits of shooting vertical photos instead of horizontals; the advantages of RAW and JPEG image file formats; how setting a higher ISO can give you sharper photos; how to edit the "metadata" information that accompanies your photos, and how a photo's pixel count can tell you how big a print you can make. In addition, there will be two new mini-guides: "You need a DSLR if?" and a guide to top photo accessories that cost less than $100.

Resnick is inviting bloggers and webmasters with photo-related content to link to "100 in 100," (http://www.adorama.com/catalog.tpl?article=100in100&op=academy_new). "If you have photography-related content on your site, this will add value to it," he notes.

Daily and weekly summaries will be available via the AIRC's News Desk RSS feed (http://www.adorama.com/catalog.tpl?op=NewsDesk_Home).

Online photo magazine at a retail site?

AIRC - Adorama Imaging Resource Center (http://www.adorama.com/catalog.tpl?op=academy) is the choice destination for photographers at all levels of experience who want to improve their picture-taking and image-editing skills. AIRC has over 275 how-to photography articles, buying guides and picture-selling advice, as well as daily breaking news about the photography industry, written by a team of top photography experts.

Why would Adorama, a well-respected New York-based camera retailer, publish what is essentially an online photo magazine? Resnick says, "we believe the more information and knowledge we can provide, the more people will trust Adorama both as a reliable information source and as a place where they can feel comfortable buying their photographic gear."

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