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Amherst Media Presents a New Book by Kathleen Hawkins: Digital Photography for Children's and Family Portraiture

Buffalo, NY (PRWEB) October 13, 2007 -- As quality digital photos become more achievable by parents and amateurs, this guide aims to help professional photographers reclaim the family demographic by outlining how to create highly artistic, technically masterful portraits and truly one-of-a-kind keepsakes. Starting with a look at how working digitally impacts a business and explaining the key benefits of new technologies, this manual shows how to lay the foundation for successful client interactions and quality digital photos.

Both beginning photographers and seasoned pros will learn how to select the best equipment for the job, how programs such as Adobe Photoshop can make a typical shot really shine, how to work with a lab or print in studio, and how to design and produce standout albums for clients. Details on planning the shoot--from choosing clothing that works best to selecting props for children's theme images or family portraits -- are also included.

"Successful portrait photography is about more than the latest equipment. It is about analyzing the competition, establishing a market, and offering a unique, in-demand product." With digital technology, photographers are better equipped than ever to accomplish this goal, creating portraits that are perfectly geared toward the intended market while maintaining exacting creative control. Digital also gives the ability to market work more effectively, with blogging, web sites, and much more. In this book, Kathleen Hawkins takes you through the entire process, showing you how to become more efficient, more creative, and more profitable. Additionally, eight leading photographers share their own insights into their most successful techniques for creating and marketing digital portraits.

Kathleen Hawkins is an adviser and consultant to photographers throughout the country. She is the author of several books, including The Parent's Guide to Photographing Children and Families (2005) and Marketing and Selling Techniques for Digital Portrait Photography (2005), both from Amherst Media. She and her husband Jeff operate an award-winning wedding and portrait photography studio in Orlando, FL.


This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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