Shots Photography

Three Easy Steps For Marketing Your Photography Online

You also know that the biggest key to success with any of these ventures is creating publicity, name recognition, and demand for your work.

The web is a great place to do that. Here's your basic guide for creating publicity and marketing your work online.

1. Set up a website.

You need a well-organized, visually attractive website where you can host your best photos, share your story, and establish a presence. Your website should be easy to navigate and easy on the eyes, with a professional approach. It should contain pieces from your portfolio, a short biography that highlights your experience and past work, and easily-found contact information.

Of course, now that you have a website, you'll want to send traffic there! The next two steps will help you achieve this goal.

2. Write articles on the subject of photography.

Position yourself as an expert on the subject by writing interesting, informative, and engaging articles for others to learn from and enjoy. There are a number of sites on the web where you can publish your articles, both more general sites and photography-specific sites. Most will be happy to publish your article with a short byline and link leading back to your site.

3. Share & publicize your work through stock photography sites.

As a photographer, the most effective way for you to communicate with your audience is through the language of images. With photos, you can directly demonstrate your interests, talents, and abilities as a photographer.

There are many sites online which allow you to share and publicize your work. Some royalty-free sites allow you to sell copies of your photos directly to designers and publishers, making a small commission each time your photo is downloaded. Other sites provide the means for you to market your work to the public, using your photography as an advertisement. To find out more, explore sites such as Shutterstock.com, Fotolia.com, iStockPhoto.com, PhotoBox.co.uk, and Plinkme.com.

Salim Jordan is an entrepreneur and web developer. His newest project is http://Plinkme.com, a new type of stock photography site that helps photographers attract attention for their work. Visit http://Plinkme.com to discover how you can share photos and gain dozens of free links back to your website

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